LUSH X LAZY(LAZY OAF)

Design and Art Direction for the new collab with Lush and Lazy Oaf, creating an immersive and exciting self-service laundry experience, inspired by old-style laundrettes. The experience includes four different steps, from a coin-operated entrance to a drying room. I worked on all aspects of the collab from creating bespoke packaging and branding design to the set design and art direction of the shoot.


Additional design: Ben Eli, Lush internal team.

LAZY OAF X CROCS (LAZY OAF)

For the first collab with Crocs I designed the brand identity and collaborated on the visual roll-out. The collaboration was inspired by early naughties game design - building three different worlds for the Crocs to live in as three different levels of a video game. Additionally, we developed bespoke packaging and unboxing experience to enhance the overall brand experience.


Additional design: Emanuela Gherasim, Ben Eli, Crocs internal team. 

REFORMATION GENERATION  (THE FUTURE LABORATORY)

For the Future Lab’s first ever Youth and Media report and online event I concepted and created a digital zine - Reformation Generation. The zine digs deeper into how Gen Z have responded and adapted to the chaos of 2020 and collects their insights to paint a clearer picture of their future. The design mixes analogue aesthetics typical of the traditional zine format with 3D designs and animated graphic elements.



3D designs by Dave Gaskarth.

WILD CARD BREWERY (BEER COLLAB X LAZY OAF)

Design and Art direction for the limited edition collaboration between Wild Card Brewery and Lazy Oaf.

DO GOOD ART CLUB (LAZY OAF)

Design of the new brand identity for Do Good Art club, a non-profit capsule collection platforming emerging artists. 

OAF PRESS (LAZY OAF)

Design and Art direction for the bi-annual Oaf Press, the publishing platform of Lazy Oaf to connect and offer an in-depth experience for all the brand’s enthusiasts.

Pictured below summer edition of 2022.


Design team; Emanuela Gherasim, Ben Eli.

DUMPLING DARLINGS  (FOREIGN POLICY DESIGN)

Dumpling Darlings is a dumpling bar with a twist - the brand’s visual language is largely inspired by the Japanese manga found in Shokudo (casual Japanese eateries), with storylines based on a main character Jo and her pet pig, Pork Chop. As part of the design team I worked on the overall identity, web design and interior touchpoints.



Creative Director: Yah-leng Yu; Design team: Sharon Choi, Brenda Lee

FINDING THE OTHER SIDE  (FOREIGN POLICY DESIGN)

Editorial design for Finding The Other Side,a collection of photos by Alwyn Chong that captures the startling vastness, lively faces and unforgettable encounters that characterize the many textures of Makgadikgadi.

Selected work in Tokyo TDC 2022 Awards.


Creative Director: Yah-leng Yu; Design team: Sharon Choi, Tess Sweeney

CHANEL FUTURES MAGAZINE  (THE FUTURE LABORATORY)

Chanel approached the Future Laboratory to create a series of internal magazines that explore various perspectives through case studies, interviews, and research. I designed the entire collection, from the overall identity to paper selection and packaging.